Why do smart people make such stupid mistakes?

Are you paid what you deserve by your clients?

Learn to negotiate with your clients more profitably. This book will save you a fortune and maybe even make you a fortune. Its practical approach means you can apply the proven strategies in your business today.

You will discover:

  • How to confidently hold your price
  • How to say ‘no’ to clients while improving your relationship
  • How to negotiate higher fees and prices
  • How to handle unrealistic timescales and budgets
  • How to respond to ‘you’ve got the business if you drop your price’
  • How to prepare for meetings with Procurement.

‘Why Do Smart People Make Such Stupid Mistakes?’ is a practical negotiation guide to more profitable client relationships for sales teams, marketing and communication agencies and professional service people.